Now that might not mean a lot to you, but trust me, huge amounts of redundant code in your website is not good for the speed or SEO of your website. Whether that’s to generate leads, make sales, or raise awareness, and therefore, a cookie cutter solution is never the right option when it comes to your website.īecause of the fact that off the shelf themes aren’t built for specific needs, and need to appeal to a wide range of customers, the codebase is always bloated. Your website’s job is to work for your business. If you’re not sure how to define your target audience, then the linked article is a good place to start.

Not only that, but because these themes aren’t designed specifically for you, they’re not taking into account your user base and target audience. So they need to appeal to the widest target audience possible.Īnd because they’re not built for you specifically, you’re always having to make compromises and adapt.

The only way that WordPress theme authors make their money, is by selling and shipping as much “product” as possible. They’re a cookie cutter solution, designed and built to appeal to a large an audience as possible. The main problem with off the shelf WordPress themes, is the fact that they’re not built for you. Off The Shelf WordPress Themes Are Not Built For You Let’s take a look at some of the problems with “building your own website” using an off the shelf WordPress theme. Off the shelf WordPress themes have several fundamental flaws. If you’re thinking of hiring a web design agency, here’s a handy list of things to do first. The best way to get your company’s website up and running, is to partner with a creative agency, not using an off the shelf template. And these websites have some big problems. This means there a lot of identical websites out there.

Mobile first wordpress theme 2017